The Power of Short-Form Video in Digital Marketing

What are Backlinks and Why Do They Matter for E-commerce?

Backlinks are links pointing to your site from outside your site. Consider these to be endorsements from other figures. When reputable sites cite you, search engines view this as a quality pointer that your website contains priceless and relevant information which can improve your ranking on Search Engine Result Pages (SERPS).

Backlink Strategies for E-commerce businesses will provide the following edge:

• Boosted Domain Authority: More quality backlinks directly translate to improved domain authority.
• Increased Organic Traffic: Being on the first page of Google due to earned backlinks will drive traffic to your site.
• Credibility In The Eyes of Customers: Gaining backlinks from authority domains has the benefit of increasing your standing with potential customers.

In saying this, building backlinks is a time-intensive process. Thankfully though, it can be made easier with the right techniques!

Building Backlink Strategies for E-commerce

1. High Quality Content is King

Strategy begins with a backlink, and it can be achieved by publishing great content. To improve your chances of being quoted by other websites, offer insights that are useful and content that is captivating.

Pro tip: Make link-worthy materials like guides, infographics, and case studies. An example here is a food eCommerce seller publishing “The Ultimate Wine and Cheese Pairing Guide.”

2. Collaboration with Influencers

It can expose your brand to a new audience of potential customers. Influencers can write guest posts and review products featuring links back to your business.

Finding influencers: You can look up using BuzzSumo or Upfluence. Try looking for small but distinctive audience micro-influencers.

3. Contributing Guest Blogs to Authoritative Sites

Guest blogging is one of the oldest methods to earn backlinks, but it still works wonders. Write non-promotional articles for reputable sites in your industry and hyperlink them to relevant pages in your e-commerce business.

Begin by:

Finding important sites within your niche with high domain authority (DA).
Suggest other topics alongside what would work best for your audience.

If you sell eco-friendly products, focus on blogs that target green living and sustainability.

4. Collaborate With Other Businesses

Identify other non-competing comparable companies and reach out for some partnership opportunities. If you run an outdoor gear e-commerce business, a partnership with a travel website would enable co-branded content linking to both sites.

Other examples:

Run joint advertising campaigns with other businesses or create a highlighted blog series.
Provide special offers or other marketing materials to each other’s clientele.

5. Digital Public Relations

Promoting your brand through digital public relations helps you earn media coverage from trustworthy blogs, news sites, and even industry platforms. This is the modern version of PR as it was known, focused on links instead.

How:

Tell the story of your brand to journalists who cover e-commerce or your niche.

Reach out to the media regarding innovative launches and unique approaches used in the company.

6. Create Shareable Visual Content

Videos, infographics, and images get a lot of engagement and are easy to share. These visuals make it easy to earn backlinks since people will use your visuals on their sites and blogs.

Ideas for Visual Content:

Make an infographic showcasing the top trends of your niche.

Make short, informative videos encouraging users to share them.

7. Recover Lost Backlinks

Changes in URL structures or removal of a page may result in loss of a backlink. Recovering them is beneficial for SEO.

How to Recover Links:

Identify lost or broken backlinks with the help of tools like Ahrefs or SEMrush.

Reach out to the website and request they change the hyperlink to the current one.

8. Utilize User Generated Content (UGC)

Ask your customers to create content relating to your products and link them to your site. This can be in the form of blog posts, YouTube reviews, or social media posts.

Ways to Promote UGC:

Host a contest for customers who post pictures or reviews using your product.

Provide UGCs with exclusive discounts as an incentive for posting testimonials.

9. After the Update (As of 1st January 2023), Utilizing Regional SEO

As regards your eCommerce businesses, if it is functioning in certain geographic areas, acquiring backlinks from domestic directories, blogs, and forums can increase visibility in regionally targeted searches.

Steps to Follow:

• Get a Google My Business account.
• Get a site in the listing pages of relevant local directory services.

Particularly Wrong Approaches

Although backlinks contribute towards SEO targets, there are some strategies you need to steer clear of so you do not incur the wrath of Google:

• Link Farming: A practice of creating links from their websites to raise your SEO without adding value to your site.
• Anchor Text Spam: Using exact match keywords excessively
• Unapproved Paid Sponsorship Links: Purchase of links that go against Google guidelines.

Google-sponsored posts are allowed.

Monitoring Your Backlink Performance

Tracking ROI around guesses is important for improving your strategy. Use the suggested mechanisms for tracking your backlink performance:

• Campaigns monitoring with provided by Ahrefs or Moz, along with tracking the growth of the domain’s authority.
• With Google Analytics, you can track traffic from referrals and measure conversions.

Partner with SEO Experts to Strengthen Your Backlink Strategy

Crafting and managing a solid backlink profile for your e-commerce business is a demanding, yet creative task that requires attention to detail. A well-rounded backlink strategy provides eCommerce enterprises a competitive edge while sustaining growth.

At Red Rock India, we specialize in personalized SEO strategies designed to deliver measurable results. From building high-quality backlinks to comprehensive website audits, we provide the tools and expertise e-commerce businesses need to thrive.

Want to take your SEO game to the next level? Contact us today or call us at +9198198 02943 for a free consultation.