How to Grow Your LinkedIn Company Page in 2025

Why LinkedIn is Essential for Businesses in 2025

While other platforms are fighting for entertainment-hungry audiences, LinkedIn has cemented its position as the go-to platform for B2B networking, thought leadership, and professional relationships.

The Numbers Speak for Themselves

• LinkedIn now has over 950 million users worldwide, and it’s growing. 
• 80% of B2B leads come from LinkedIn, making it a goldmine for businesses targeting professionals. 
• LinkedIn users are not just scrolling—they’re serious buyers, with 4 out of 5 members driving business decisions.

If your business isn’t prioritizing LinkedIn in 2025, you’re leaving growth opportunities on the table. But having a company page alone isn’t enough. You need a targeted strategy to carve your place in a crowded digital space.

8 Proven Methods to Grow Your LinkedIn Company Page in 2025

1. Optimize Your Company Page for Search

Your LinkedIn company page needs to be easily discoverable, both on the platform and search engines like Google. Think SEO for LinkedIn.

How to do this: 

• Include Keywords in Your Page Description: Use terms relevant to your business that your audience is likely to search for. 
• Fill Out All Details Completely: List industry, website, locations, and specialties to ensure accuracy and completeness. 
• High-Quality Banner Image and Logo: These visuals make your page appear polished and improve first impressions. 
• Add Strategic Call-to-Actions (CTAs): Include clear CTAs in your About section, inviting users to subscribe, visit your website, or connect with your team. 

2. Post Consistently with Value-Driven Content

Staying consistent is crucial, but quality beats quantity. Publishing posts that resonate with your audience is key to building a loyal following and expanding reach.

Types of content that work in 2025: 

• Informative Articles on trends (e.g., blogs, industry updates) 
• Short-Form Videos under 60 seconds (e.g., “How-to” tips or behind-the-scenes clips) 
• Polls and Questions to encourage engagement 
• Infographics that simplify complex ideas 
• Storytelling Posts that humanize your brand 
• Use hashtags strategically. LinkedIn’s algorithm loves niche hashtags, so use about 3–5 relevant tags per post. 

3. Lean Into Thought Leadership

Position your company as a thought leader to build credibility and attract like-minded professionals. This involves sharing insights, opinions, and expertise that differentiate your business from competitors.

Steps to establish thought leadership: 

• Have leadership team members post original articles from their profiles, tagging your company page for visibility. 
• Participate in LinkedIn conversations consistently. Respond to comments, participate in groups, and engage actively with users in your industry. 
• Publish long-form LinkedIn articles showcasing in-depth knowledge on topics relevant to your sector. 

4. Engage Your Audience with Meaningful Interactions

LinkedIn rewards engagement. Build conversations around your posts and other content on your feed.

Key practices to drive open conversations: 

• Respond to every comment thoughtfully. Simple “thank you” replies don’t cut it—add value or ask follow-up questions.
• Tag relevant industry professionals and followers in your posts to increase visibility. 
• Highlight and reshare user content that mentions or tags your company. 

5. Turn Employees Into Brand Advocates

Your employees are some of the best organic promotion tools you have. When they share your company content, it humanizes your business and builds trust.

Best practices: 

• Encourage employees to reshare company posts with their own commentary. 
• Host internal workshops on building personal brands on LinkedIn and aligning those with your company goals. 
• Use LinkedIn’s “Notify Employees” feature for important announcements and campaigns. 

6. Leverage LinkedIn Ads for Targeted Growth

LinkedIn ads remain one of the best tools to grow your presence quickly, especially when targeting a specific audience.

Ad types to prioritize in 2025: 

• Sponsored Posts to promote high-performing organic content. 
• Lead Gen Ads to build prospect lists directly on the platform. 
• Follower Ads designed to boost the number of company page followers. 

With LinkedIn’s advanced targeting options—such as job title, seniority, and industry—you can ensure your content appears only in front of the most relevant users.

7. Monitor Analytics for Constant Improvement

Growth isn’t just about what you post; it’s about understanding how your audience responds. Keep an eye on your LinkedIn analytics to uncover trends and tweak your strategy.

Metrics to track: 

• Impressions and Reach – How many users saw your posts? 
• Engagement Rate – Are people liking, sharing, or commenting? 
• Follower Growth – Is your content drawing new users to follow your page? 

Tools like LinkedIn’s built-in analytics dashboard or third-party tools like Hootsuite will provide key insights.

8. Foster a Community Around Your Brand

LinkedIn is evolving into more than a networking tool—it’s becoming a community platform. Create a space for your followers to engage not just with your business, but with one another.

Ways to build community: 

• Create a LinkedIn Group for customers, employees, or professionals in your industry. 
• Host LinkedIn Live Sessions for webinars, Q&A events, or interviews with industry experts. 
• Ask for feedback through DMs or surveys and integrate it into your content strategy. 

Actionable Insights for LinkedIn Success in 2025

Growing your LinkedIn company page is about more than just increasing follower count—it’s about building lasting connections, driving meaningful engagement, and establishing a trusted presence within your industry.

To start implementing these strategies:

1. Audit your current LinkedIn page and content. 
2. Pick 2–3 methods you can implement immediately (think employee advocacy or posting consistently). 
3. Track your progress monthly and adjust as needed. 

Real results come from planning, persistence, and adaptation. If you’d like expert help scaling your LinkedIn strategy, don’t hesitate to reach out—success on LinkedIn in 2025 is within reach.